What Is Search Engine Marketing, and why do you need a campaign management expert?
Short Answer: If you want interested leads visiting your website, running search engine ads with Google Ads or Bing works. But it’s a complex system, and hiring an experienced pro to create/manage your campaigns efficiently makes it more profitable for you.
Long answer: Search Engine Marketing is a form of internet marketing that promotes websites by increasing their visibility in search engine results. This is achieved through paid advertising campaigns on search sites like Google and Bing, typically using the Pay-Per-Click (PPC) model. In this model, search platforms offer enormous targeting options and data feedback in exchange for a fee determined by auction every time someone clicks on your ad. This allows you to reach your audience at the precise moment they are looking for a service like yours.
When PPC campaigns are built with correct structure, data optimized to find your exact customer, and creatively maintained to improve efficiency over time...they are an unbeatable lead-generating machine. You invest budget and they deliver qualified, interested customers to your website around the clock.
Google and Microsoft will provide access to this for anyone with a credit card and a website to promote. However, these powerful tools are professional-grade platforms that can be overwhelming if you don't live in ad agency software or have experience with industry terms, concepts and formulas. A huge variety of options in bidding strategy and targeting tactics are presented, but most are actually only appropriate for specific situations. The learning curve to develop a profitable campaign can be very steep...and, when you've got experienced competitors bidding against you...very expensive. Why waste time and money on managing unprofitable advertising when the efficiency of an experienced professional will pay for itself very quickly?
Clients I have worked with include